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Celebrate Black Business

The Urban League Bay Area takes immense pride in championing the indomitable spirit and resilience that epitomizes Black Businesses. As the winds of August sweep through, it's more than just a month for us – it's a heartfelt tribute. We wholeheartedly celebrate the outstanding innovation, dedication, and brilliance that emanates from Black-owned businesses and visionary entrepreneurs in the Bay Area. These businesses are not just the backbone of our community but are the shining beacons lighting the way for future generations, illustrating what is possible through passion, grit, and determination.


    We are deeply committed to amplifying the voices of Black entrepreneurs and recognizing the significant challenges and triumphs that come with owning a Black business. Every month, we take pride in spotlighting 1-2 Black-owned businesses, not merely as a token gesture, but as a testament to our immense respect for their achievements and contributions. Our dedication stems from a profound belief in celebrating resilience, innovation, and excellence within the Black business community. Together, we strive to foster a platform of recognition, support, and empowerment.

    Would you like your business to be celebrated and shared with our community? If you'd like your Black-owned business to be considered for a feature on our website and newsletter, please reach out to us at Let's shine a spotlight on your success and story.

    This Month's Spotlight

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    Coffee. Community. Culture. 

    Nirvana Soul is a San Jose-based coffee company bringing exciting flavor, bold inspiration, and undeniable joy to Silicon Valley and beyond. Founded by sisters and best friends, Jeronica Macey and Be’Anka Ashaolu, Nirvana Soul’s mission is to bring people together using the power of coffee and tea.


    Nirvana Soul is on a mission to bring people together through the power of coffee & tea. We are a soulful coffee and tea shop bringing exciting flavor, creative artistry, and bold inspiration to San Jose and beyond.


    Using the power of coffee & tea to bring people together.

    Core Values

    ● Be Kind: Be compassionate and genuine with yourself and others.
    ● Be Inspired: Be an active participant in your life.
    ● Be Accountable: Take ownership of your actions and feelings.
    ● Be Trustworthy: Do what you say you’re going to do.
    ● Be Customer-centric: Always consider the customer experience first.

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    To inspire people to become better versions of themselves, to encourage them to follow their dreams, and to nurture our collective sense of belonging.


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    Jeronica Macey

    Jeronica Macey is the Co-Founder and CEO of Nirvana Soul Coffee Purveyors. She is a coffee industry veteran with nearly 20 years experience managing, leading, and building great teams
    and companies. Jeronica served as a barista, shift lead, and multi-shop manager before opening Nirvana Soul in the summer of 2020. Along with her unique perspective in this space
    and undeniable passion for coffee, she is also inspired by creating experiences that bring people from all backgrounds and walks of life together.

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    Be’Anka Ashaolu

    Be’Anka Ashaolu is the Co-Founder and CMO of Nirvana Soul Coffee Purveyors. She is an experienced marketing executive with demonstrated success driving teams to create customer
    experiences that surprise and delight. Be’Anka is a naturally creative person with an eye for well-written content, a passion for well-executed campaigns, and a particular interest in business operations and company culture. Her “why” is to bring out the best in others, typically when it’s hard and especially when it’s scary. The goal is to make a lasting impact and she remains inspired by the work.

    Contact Info 


    Downtown San Jose

    315 S 1st Street

    San Jose, CA 95113



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    (408) 564-6617

    Main Street Cupertino

    19700 Vallco Pkwy
    Cupertino, CA 95014

    (408) 320-4077

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